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Writer's pictureDivyashree Shukla

Bringing Marketing on board for startup!

Updated: Jan 5, 2023

Marketing is essential for the success and survival of any business, and startups are no exception. Without marketing, even the most innovative and high-quality products and services may struggle to reach their target audience, resulting in low sales and difficulty in growing the business.




"Why’d the ghost’s marketing campaign fail?

You could see right through it."


However, marketing can bring several key benefits to startups, including attracting new customers, building brand awareness, generating leads, increasing sales, and helping the business stay competitive. By investing in marketing strategies and efforts, startups can position themselves for success and set the foundation for long-term growth.

  1. Attracting new customers: Marketing can help you reach potential customers who may not be aware of your business or the products and services you offer. This can be especially important for startups, as they may not have a large customer base to begin with.

  2. Building brand awareness: Marketing can help you establish your brand and make it more recognizable to potential customers. This can be especially important for startups, as they may be competing with established brands in their industry.

  3. Generating leads: Marketing can help you generate leads, or potential customers who are interested in your products or services. This can be especially important for startups, as they may not have a large sales team to follow up on leads.

  4. Increasing sales: Marketing can help you increase sales by reaching a wider audience and convincing them to purchase your products or services. This can be especially important for startups, as they may be looking to grow their revenue quickly.

  5. Staying competitive: Marketing can help you stay competitive by keeping you top of mind with potential customers and helping you differentiate your business from competitors. This can be especially important for startups, as they may be competing with established businesses in their industry.


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